First Direct Arena in Leeds is famous for hosting incredible gigs and unforgettable events. When they reached out for help creating something fun and interactive, we couldn’t have been more excited. As massive music fans, this was a dream gig—combining our love of live music with our passion for design.
The Challenge
The arena wanted selfie wall Installations that would grab attention, get fans snapping photos, and spark social media buzz. They needed designs that felt fresh, fun, and totally on-brand. The walls had to reflect the energy of the events while standing up to a busy crowd. For us, it wasn’t just about meeting the brief—it was about celebrating what makes live music so special.
The Solution
We went all in with custom illustrations inspired by the thrill of live performances. Every detail was designed to capture the excitement of a night at the arena. The focus was on creating art that fans could interact with—bright, engaging, and full of personality.
The selfie wall installations were easy to spot and impossible to resist, placing them in high-traffic areas. The designs popped under the arena lights, making every photo share-worthy. For us, it felt like a chance to create something that celebrated music as much as we do.
The Outcome
The selfie walls were an instant hit, with fans flocking to snap their photos. Social media lit up with posts from visitors showing off their favorite moments. The arena got a boost in online engagement, and we got to see our work bring joy to fellow music lovers. It doesn’t get better than that!
Got an idea that needs bringing to life? Let’s make it happen together at Shine Creative!