Creative Branding for Pink Gorilla and Hairy Lemon

Pink Gorilla Hairy Lemon branding: When Pink Gorilla and Hairy Lemon joined forces, they needed a bold new identity that matched their quirky names. The brief: combine a pink gorilla and a hairy lemon in one logo, and make it work! Spoiler alert: we nailed it. Our favorite social media comment? “I think anyone tasked to combine a logo of a Pink Gorilla and a Hairy Lemon and make it look great must be a magician!!”

The Client
Pink Gorilla and Hairy Lemon are well-known event management companies. They specialize in creating unforgettable experiences, from corporate parties to music festivals. Their combined brand had to reflect their fun, energetic vibe while staying professional and approachable.

The Challenge
Creating a logo for a brand called “Pink Gorilla and Hairy Lemon” wasn’t your average design brief. The names are unconventional and vibrant, so the branding needed to reflect that without looking gimmicky. The challenge was to strike a balance: playful but polished, eye-catching but cohesive.

The Solution
The final logo featured bold, modern typography paired with a vibrant illustration of a gorilla and lemon that felt alive and dynamic. The color palette leaned into the pink and yellow, creating instant recognition and a cheerful vibe. We also extended the branding across digital and print collateral, ensuring a consistent look and feel for every touchpoint.

The Outcome
The Pink Gorilla Hairy Lemon branding received rave reviews, with clients and followers loving the quirky yet professional design. Social media buzz included plenty of praise, with one standout comment calling us “magicians” for pulling off the concept. The new identity helped the merged company stand out in a competitive market, attracting new clients and delighting existing ones.

Want a creative brand that makes an impact? Let’s make magic together. Contact us today to start your project!

We’ve worked with Shine for several years now on multiple different projects and brands. They are super talented with a flair for creativity and graphic design, always understanding the assignment.  

The Outward Bound Trust